Before Buying Diamonds: What Every Gentleman Needs To Know

Diamonds are a girl’s best friend, as the famous, hackneyed saying goes. However, since we’re all about luxury for men, we think diamonds and men could get along quite well too. If you haven’t already checked out our piece on Indian men and diamonds, you can do so here.


Team UrbanEye was happy to accept an invite from diamond specialists, Forevermark, to travel to the brand’s facilities in Surat, Gujarat, to understand how diamonds are sourced, selected, graded and transformed into a beautiful “Forevermark diamond” So travel to Surat I did, and my most significant takeaway from my visit was that for a diamond to make the cut, quite literally, to the level of a Forevermark diamond, there are stringent criteria that need to be met. Read on to find out just what goes on behind the scenes before your diamond cufflinks, or diamond-studded bracelet or wedding ring makes its way to you!
I visited the Forevermark Diamond Institute, the IIDGR (International Institute of Diamond Grading and Research) and the Hare Krishna Export Facility, which is one of the facilities where Forevermark sources its diamonds.
Before I go on, I have to say this loud and clear: Every diamond that is sent to the factory DOES NOT make its way out as a Forevermark product. The selection process is so rigorous that only 1% of the world’s diamonds will pass the test and standards of Forevermark. Each diamond is evaluated five times by different graders so that it doesn’t just meet the criteria of the 4Cs – (Cut, Colour, Clarity and Carat weight), but goes beyond this.


No two diamonds are the same, as I discovered during my visit tothe Hare Krishna. From the point where the raw diamond comes in, till its plotted, cut, marked, lasered, and then polished as a single diamond, I was taken through the entire process. Here is the process in nutshell.
When a diamond comes into the factory, it is given to the Galaxy department.


– Then, it is given to the engineers to plan what they will make of it. From a raw diamond, 40% is the maximum yield acquired, which means that only 40% of a raw diamond is actually used to produce a commercial diamond. This planning process is very important as the shape of the diamond is determined by these engineers and hence has to be checked again right after.

The diamond is then sent to the marking and laser departments where they become single diamonds.
Then, is the polishing process. This is when the most wastage of the diamond occurs.

The last process is the internal grading department, which is based on the 4Cs as is mentioned above. Diamonds below 18-carat are not accepted by the Hare Krishna Export facility. Interestingly enough, the largest diamond ever to enter their facility was a 50-carat diamond. Imagine that!

Confidence in Your Products
On the second day of my trip, I was taken to another diamond factory, the IIDGR facility, to know exactly why a diamond becomes a Forevermark diamond, since 65% of diamonds in this facility, become Forevermark diamonds.
IIDGR is a De Beers Company, situated in Surat. It was established in 2008, and is known for its world class diamond machinery, instruments and equipment.
IIDGR is a company that ensures that the integrity and purity of a diamond is maintained. Diamonds that come out of IIDGR are all natural and untreated. Apart from the 4Cs, IIDGR ensures a 5th C, Confidence, which is the most important C for them. The main objective of IIDGR is to develop customer confidence.
IIDGR also has the most advanced technology in the industry. All their machinery is manufactured in-house. It was so interesting and truly educational to step into their world class, state of the art facility and experience first hand their exceptional trade.


Consumers Demand Authenticity
At IIDGR, I discovered something interesting, especially to help build awareness with regards to diamond authenticity and origin.
I checked out their Black Box Integrating system, a pioneering innovation that enables them to detect synthetic diamonds.
From IIDGR, 65% of diamonds become Forevermark Diamonds. IIDGR is the only company that can inscribe the serial number of the diamond on the diamond’s surface to trace the origin of the stone, that enables them to make a certificate for each stone.
Interesting for consumers to note that stores that sell Forevermark diamonds now have a serial number reading device so that you can get access to the history of your stone. I think this is a game changer to ensure authenticity. And once you get your diamond certificate, you can register your diamond online and gain access to your diamond details,etc.


What Makes it so “Luxurious”?
Getting to the most important part – Why Forevermark diamonds are so unique is due to the grading process. It’s the stringent quality control process that obviously justifies the price. Read on.
IIDGR has manufactured a machine that can detect the colour and sub grade of a stone in 5 seconds flat.
As I mentioned earlier, the process is truly rigorous.
Stones are checked for colour first and then 2 Quality checks that include
1. Clarity
2. Polish
3. Cut
4. Symmetry
5. Assessment
6. Plotting

If both rounds of quality checking match, the stone goes for the final spot check, that is done by an extremely experienced grader. If Quality check 1 and 2 don’t match, it goes for a third check.
This rigorous process enables IIDGR to eliminate any errors there might be.


While these facilities are not accessible to regular consumers, it is extremely important for consumers to be aware and to ensure that they purchase diamonds that are authentic and ethically sourced and can demand this information from retailers.
So the next time you’re admiring the ring on your finger, and the nifty diamond cufflinks you own, you might want to spare a thought to think of where they’re from.
Thanks to Team Forevermark for this experience!


Experienced by Kristianne Mascarenhas


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