Today I was invited for the launch of Lamborghinis (and even the world’s) first Super Sports Utility Vehicle, Lamborghini Urus. This car has created a new niche in the luxury segment with benchmarking power, performance and driving dynamics, unparalleled design, luxury and daily usability.

Mr. Sharad Agarwal, Head, Lamborghini India, has much to say about the new Super SUV, “The Urus, imbibes Lamborghini’s DNA and opens new doors for customers to experience an unprecedented SUV performance with a distinctive dynamics design and versatility for everyday usability.”


There are plenty of interesting facts packed into its four-door shape. So let check out the Top 5 things about Lamborghini Urus.

It’s named after a breed of cattle.

Yes, the car is named after the extinct cattle breed named Urus, or sometimes also known as aurochs. Though many Lamborghinis have been named after specific fighting bulls, this one is named after an entire breed. This breed is closely related to Spanish fighting bulls of today. Well now calling the car a beast would be fine, I guess.


The Urus has six different driving modes.

The Lamborghini Urus is packed with six driving modes. The driving mode selector center console controls all the modes of the car. The driving dynamics can be changed according to the surface conditions or driver’s preference, via STRADA, SPORT, and CORSA. They even have additional modes like NEVE (snow) and two further off-road modes TERRA (off-road) and SABBIA (sand).


The Urus Acceleration

The Urus accelerates from 0-100 km/h in 3.6 seconds. Yes you heard it right the SUV is that fast, well that’s not it, it goes 0-200 km/h in 12.8 seconds and has a top speed of 305 km/h. It is for sure the fastest SUV available.

The super SUV’s weight-to-power ratio.

The Urus is surely a new benchmark for a Super SUV and a true Lamborghini with its best-in-class lightweight tech and weight-to-power ratio. At a curb weight of less than 2,200 kg, Lamborghini with its intelligent material mix of the entire car’s chassis has ensured stiffness for the best possible comfort and low fuel consumptions.


The Urus Interiors.

The car follows a design pattern similar to that seen on the Huracan and Aventador, with its low seating (ensuring the occupants extreme comfort) and the cockpit style dash board with engine start button. A customizable LCD screen works as the instrument panel and taking centre stage on the dash is the latest Lamborghini infotainment system. The Urus ensures luxury and tech for each of it occupants.


Sharad Agarwal adds, “Given the preference for SUV cars among Indians, we believe that Urus is going to be an exciting and important product and will open up a completely new segment of customers for us in India.”

With a Ex-showroom price of INR 3crores, The Lamborghini Urus undoubtedly delivers comfort and power to each of its occupants.


By Ishan Potnis


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