“I like the idea of signing one’s body”, says Renzo Rosso, founder of Diesel, on the cover of a stunning yet rather cheeky press dossier sent to me to inform me of the brand’s latest perfume launch – Diesel Only The Brave Tattoo.
While this blogpost is ideally supposed to be about the fragrance and my opinion on it, I cannot help but share some pictures of the press dossier. It has got to be one of the most eye-catching and creative releases sent to me in my career. There are a bunch graphics and write-ups, all in French, accompanying a bunch of stunning photographs, showcasing the cult of the tattoo. It becomes evident that this fragrance is so much more than a fragrance, there is a whole cultural element that surrounds it. And that adds value to it, in my opinion.
Moving on to the most important part, the perfume in itself. Now this is not your regular round or square glass perfume bottle. And that’s exactly why I love it. The bottle, interestingly enough, is in the shape of a clenched fist, which, is supposed to convey a certain sense of assurance and determination.
One side of the bottle features the words Diesel Only The Brave Tattoo, designed by celebrity tattoo artist, Mister Cartoon, who besides working with a bunch of celebrities, was commissioned by Renzo Rosso to create the words on the bottle, meant to resemble a tattoo on the skin. The brand name is on the bottle appears in a metal plaque over the ring and middle finger of the clutch, almost like one of those metallic rings sported by bikers and rockers.
Diesel released this new fragrance for men who are “fearless, sassy, magnetic and those who dare”, the very same traits of a spirited man who chooses to get inked permanently on his skin.
On to the fragrance now, I have to say that it took me by surprise at first because of its unusual character but it instantly began to grow on me. At first whiff, Diesel Only The Brave Tattoo features the signature sweet, fruity notes that many of Diesel’s previous men’s fragrances have had. However, this one is quite unconventional and unlike anything I have ever smelt before. There is a certain enigmatic, almost Oriental, element to it. I could instantly tell heavy notes of tobacco, rendering the fragrance intense and heavy. Complementing this are middle notes of sage and pepper, and base notes of wood amber, benzoin and patchouli.
There’s no denying that this fragrance is ultra-masculine, in spite of its juicy, fruity character. Just like the tattoo culture that it is fashioned upon, it sticks to your skin and gets people around you to take a whiff and notice you.
Personally, I wouldn’t wear this fragrance in the day as I prefer to stick to my sporty colognes. However, it works perfectly for me in the night.
The Grooming Guru votes Diesel Only The Brave Tattoo as his winter fragrance pick.