After a long, long time, I’m happy to be blogging about a subject that truly has got me thinking about fashion, and the direction it is taking in the 21st century. We will agree that certain institutions of fashion have been sacred and untouched for the past few decades. The tradition of the bespoke suit is a perfect example of this. Long cherished and promoted by the tailors of London’s Savile Row, the couturiers of Avenue Montaigne in Paris or Milan’s su misura experts or even your trusty neighbourhood tailor here in India, the bespoke suit has traditionally revolved around a basic interaction between the tailor and the customer, with no external interference. But in today’s times, things have changed and technology plays an important part in every aspect of our lives. And if it means incorporating technology into a traditional area of fashion, I don’t see why not.
So when I learnt that the Arvind Store had come up with the idea of giving its customers a ‘21st century bespoke suit experience’, I couldn’t help but stop to take notice. My interest was instantly piqued – these guys, responsible for bringing a host of leading international brands to India, were now proposing to integrate a tablet to help enhance and streamline the process of custom-making a suit. Now don’t misunderstand me, the tailor continues to be at the core of the experience, however, his expertise is complemented by this tablet, used to store measurements, offer options, showcase possibilities and finally convey the data entered into the tablet to the manufacturing team. ?Recently, I was invited by the Arvind team to fly to Bangalore to experience the tablet-bespoke experience at the Arvind Store. Read on to find out how it panned out for me.
I’m feeling pretty swell. This really is a spiffy suit. Paired with a classic white shirt and a bunch of vintage accessories, I was very happy with the overall result. And I did receive a lot of compliments. What do you think of this look? Would you ever imagine this suit was the result of a collaboration between an experienced tailor and an advanced tablet software? A new phase of fashion indeed!
The fact remains that the bespoke suit continues to be at the peak of the men’s fashion pyramid. And with changing times and changing technologies, I see this as a possible future trend. Kudos to Arvind for being a trendsetter in this area of men’s fashion in India. I can’t wait to see how the custom tailoring industry in India evolves.