At a gala by-invite-only event, held last week at the JW Marriott Mumbai Juhu, the Marriott International group launched a “new” Club Marriott programme, an enhanced version of its already existing and extremely popular Club Marriott programme.
How is the new Club Marriott different from the old one, you ask? Well, for starters, the dining loyalty programme integrates the three older programmes, which existed before the consolidation of Marriott and Starwood — Club Marriott, Eat Drink & More, and Star Privilege. These three programmes have been consolidated into one single paid membership programme named Club Marriott. The biggest and most evident benefit of this new programme is Marriott’s massive network in India — members can now enjoy perks at any of the 250 participating hotels across 16 brands in 13 countries across India and Asia Pacific. While the new program is essentially a food and beverage driven concept, it is not limited to it as some of the perks include discounts on room rates, spa packages etc.
Neeraj Govil, Area Vice President, South Asia, Marriott International tells me, “The integration of our programmes has widened the scope of rewards for our guests. Guests will now be able to redeem exclusive experiences and feel a sense of community at their favourite destinations. Moreover, these experiences will be offered across a vast variety of our brands in the region.”
Be that as it may, some of the participating Indian hotels include The Westin Gurgaon, JW Marriott New Delhi Aerocity, The Westin Mumbai Garden City among many others.
Marriott leaders tell me that following the hugely successful launches of Club Marriott in Singapore and India, the new programme will be rolled out successively in other Asian countries like Vietnam, Japan, South Korea, Indonesia and Thailand, targeting both leisure and business travellers.
As a member of Club Marriott, you are entitled to a host of benefits and privileges not only at your primary hotel — in my case, the JW Marriott Mumbai Juhu — but also at over 250 participating hotels in Asia Pacific.
Here are some of my perks
At the JW Marriott Mumbai Juhu
30% off on food and beverage
20% off on Quan Spa treatments
20% off at the Beauty Salon
20% at the Bombay Baking Company (I will be using this one pretty often)
50% on laundry
At participating Marriott Hotels in India
20% off the Best Available Rate on the base category of rooms
20% off on food and beverage
At participating Marriott Hotels in Asia Pacific
Up to 20% off on food and beverage
Up to 20% off on the Weekend Best Available Rates
Ralph Frehner, Vice President, Food and Beverage, Asia-Pacific for Marriott International concludes, “The core of Club Marriott is to inspire loyalty that extends beyond just a stay and confer special benefits to our loyal members.”
We’ve got a more in-depth interview with the management leaders of Marriott International, getting them to talk about the idea behind the new Club Marriott and how it will benefit business travellers. The interview will be up next week so watch this space.
For more information, www.clubmarriott.in