Millenials are storming the market with their wanderlust and wherever they go, they find it imperative to share their experiences on social media, especially on Snapchat. More than 400 million snaps are shared daily on Snapchat and I confess that I’m definitely one of them. On April 1st, Marriott Rewards, an award-winning loyalty program from Marriott International, Inc., launched “Six Days, Seven Nights,” for all the Snapchat devotees. This initiative was created specifically for the fast growing social media network and is mainly to introduce its broad portfolio of world-class properties and the vast benefits of loyalty.
There are a million places to visit and so, “Six Days, Seven Nights introduces the Snapchat audience to the places, properties, people and program benefits that fuel our member’s experiences while traveling the world.” Says Amanda Moore, Senior Director, Social & Digital Marketing, Loyalty.
Each “snapisode”, as they call it, features four different properties including Moxy Berlin Ostbahnhof, Renaissance New York Times Square, THE PLAZA Seoul (Autograph Collection Hotels), and one which is yet to be named. They are three minutes each and are partially filmed using Snapchat Spectacles. These snapisodes, enable viewers to explore new destinations, cultures, communities and amazing properties through the lens of top social media influencers, Tom Jauncey of Beautiful Destinations, Diipa Khosla, Sara Hopkins and Jen Levinson. They are unscripted, and each follows the host as they take viewers on exciting adventures on and off property, all fueled by Marriott Rewards’ benefits.
At the beginning of each episode, the hosts state their “mission” for the week, and then set out to tackle their objective, using insights and guidance from the hotel staff, locals and even audience members following along on the Marriott Rewards Snapchat channel.
In episode one, Jen Levinson, a notoriously picky eater, set out to broaden her palate and discovered the best food Berlin offers, from currywurst to frog legs. It’s an extremely fun and creative to impart information. I know I learned a lot and I can’t wait to find out more on episode two, which airs May 1st.
Below is the episode time table to that you don’t miss out on any!
|Snapisode||Premiere Date||Episode||Episode Star|
|One||Thursday, March 30||Berlin||Jen Levinson|
|Two||Monday, May 1||New York||Tom Jauncey|
|Three||Tuesday, May 30||Seoul||Sara Hopkins|
|Four||Friday, June 30||Dubai||Diipa Khosla|
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