On the 24th of May, I was lucky enough to witness Pernod Ricard India’s launch of their wonderful Spanish wine, Campo Viejo. Campo Viejo, for those of you who are not aware, is a flagship Rioja winery and is the no.1 Rioja wine brand in the world.
The wine is synonymous with the innovation, expressiveness, unpretentiousness, color and vibrancy,that the Rioja region of Spain, is famous for.
Campo Viejo Tempranillo, and Campo Viejo Blanco, are the two variants that were launched in India that evening.
The occasion was held at the Bombay Art Society in Mumbai.
Campo Viejo celebrated the philosophy of ‘Live Uncorked’ through many forms of beautiful art and in order to show its connection with India, Campo Viejo brought on board the versatile and vibrant Bahaar Dhawan Rohatgi who in turn designed the bar as an art piece. I was especially impressed by the design of the bar, it was so beautifully designed and truly brought out the ‘Live Uncorked’ philosophy.
Jagbir Sidhu, Vice President, Marketing, Pernod Ricard India, had a few thoughts on this launch and said, “We are proud to present Campo Viejo, as the latest addition to our portfolio of wines in India. India is an emerging wine market and there is a huge opportunity to grow. Campo Viejo is the No.1 Rioja wine globally and No. 1 Rioja wine in the UK, Canada, and Germany etc. In the UK, it is also the No.1 Spanish wine. We want to make sure we have a big footprint in India with the right brands and believe that Campo Viejo will play an important role in this ambition. This as an exciting phase for us and we are confident that not only will Campo enhance our connection with the fun loving, experimenting, modern yet evolved Indian consumers, but will also set a new benchmark in the wine category in India.”
You’ll be excited to know that these wines will be available across 5 Star Hotels, premium restaurants & liquor stores in Delhi, Mumbai and Bangalore. I’m definitely going to buy a bottle this weekend.