Earlier this week, I visited the stunning Raymond store at the Marriott, Juhu for an extremely exciting announcement. If you’re a fashion enthusiast, then this is definitely something you need to check out. One of the most legendary brands in the country, Raymond has announced its association with Supima cotton! Read on to find out more.
What is Supima Cotton?
Supima cotton, is a superior quality of cotton. It is an American brand of cotton fibre that has been launched in India by a very select number of brands and now by Raymond who in my opinion have done a superb job with all their garments ranging from formal trousers to chinos and shirts to polos. All their fabric is weaved in India of course.
What’s so special about Supima?
Speaking to Arun, who is the Head of Design for Raymond, I found out that Supima cotton has three distinct properties.
For one, it is an extra long staple cotton that makes the garment extremely durable. Two, as you can see from the pictures, the cotton absorbs the colour in a more superior way than other cottons, which gives the garments very vibrant colours. And lastly, when compared to other types of cotton, it is much softer and Raymond wants to give their customers a softer hand-feel and a difference experience all together.
Lucky me, I got to experience what this cotton felt like when worn, and it is everything that Raymond promised it would be. I absolutely love the vibrant colour of my new Raymond-Supima cotton shirt, don’t you?
Even in this scorching summer heat, the fabric felt soft and super comfortable.
If you’ve been following my style for a while now, you already know that for me simple, minimal, restrained pops of colour do the trick. I’ve styled this very chic Supima cotton shirt with white denims, a bowtie and my favourite tan belt-shoe combo! I think its perfect for a day of rushed meetings when it’s a little too hot for a jacket.
Supima cotton clothing garments are available in Raymond stores now. Don’t hesitate to get yours!