Tommy Hilfiger Spring Summer 2013

We at love the American preppie-chic style and that probably explains why Tommy Hilfiger is one of our all time favourite brands. Their Spring Summer 2013 campaign looks even better than before. I simply LOVE it. This time the TommyHilfiger team hits the seas for the campaign that is photographed so beautifully by Craig McDean.  The entire spread oozes style and attitude. Toni Garrn, Jacquelyn Jablonski, Jourdan Dunn, Julia Hafstrom, Tian Yi, Max Rogers, Bernard Fouquet and many more were the models that shot this ad campaign.

Expectedly, it was a nautical themed shoot. The stylist Karl Templer gave the gang a very preppy-sophisticated look showcasing the brand’s ultra-wearable clothes.  The guys wore perky chinos, smart blazers along with patterned shirts and amazing cardigans. The elegant mix of colours like red, blue and white gave it a very fresh and young look. The ladies on the other hand wore sexy bikinis, lovely cardigans and quirky printed pants and blazers. The colour story remained the same for womenswear as well.

Nautical patterns such as white ropes on navy look magnificent, neutral tones give a very calm and relaxed feel. The silhouettes are very strong. Twill blazers, linen dresses, striped sweaters; cool denims give a very edgy look to the whole collection. The sailing life that is captured through these pictures represent a very cool and easy attitude in true American style.

We at are mesmerized. What a fantastic way to bring in the new collection. Makes us want to take off to the Hamptons or Saint Tropez instantly.








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